Google AdWords Specialist
I worked at BrancoSoft as a Google Ads Specialist, primarily focusing on generating leads for Mobile App Development services. My main responsibility was managing Search Ad campaigns, while also testing other campaign types like Performance Max and Local Smart Ads, although they proved less effective. On a daily basis, I handled keyword filtering, creating new ad copies and campaigns, bid testing, and conversion tracking to optimize performance. Additionally, I led a team of interns and executives, while also overseeing the company’s website SEO and social media activities to ensure a cohesive digital marketing strategy.
